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A simple text has the power to increase COVID vaccinations

People who received a short ‘nudge’ by mobile phone were more likely to get a jab than were those who did not.
  1. Max Kozlov
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A short text message reminding people to book a COVID-19 jab can boost vaccination rates by several percentage points, according to a study of more than 90,000 people in California.

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doi: https://doi.org/10.1038/d41586-021-02108-2

Read the related News & Views: ‘Text-message nudges encourage COVID vaccination’

References

  1. Dai, H. et al. Nature https://doi.org/10.1038/s41586-021-03843-2 (2021).

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  2. Milkman, K. L. et al. Proc. Natl Acad. Sci. USA 118, e2101165118 (2021).

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  3. Pierce, J. L., Kostova, T. & Dirks, K. T. Acad. Mgmt Rev. 26, 298–310 (2001).

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